Audience research
Target demographic;
- According to the brief it needs to be "primarily a 16-25 year old middle and up market who like to be engaged"
- My main target audience will be females ages 16-25
- ABC1 demographic profile
- Students, sixth formers, uni students, early-career young adults
- Those interested in the reading of mental health, self-image, beauty standards and wellbeing
- Social-media active (instagram, TikTok, pinterest)
- Regular consumers of health and lifestyle magazine content
- Tech savvy
- A lot of teenagers are often engaged in the spotlight of skincare shown by influencers - they often compare themselves to these people - a magazine to prevent negative self-image and promote body positivity - focusing on mental health
Audience needs;
- My magazine should aim to reassure the audience about body image pressures
- Honest conversations about cosmetic enhancement - due to my demographics ages being so easily manipulated by social media about aesthetic surgeries
- Representation of different life stages of womanhood - peoples experiences as they have grown up - peoples personal self-love - elder models talking about their past regrets and their beneficial actions in the past that affects them today - practical well-being advice alongside visual storytelling
What my demographic engages with in popular culture in;
SOCIAL MEDIA
- Instagram - body positivity influencers, wellness creators, expensive skin care routines
- TikTok - mental health awareness, 'real vs filtered' identity content, cosmetic transparency trends
- YouTube - fitness journeys, self-confidence advice, lifestyle vloggers
- Pinterest - self-care aesthetics, motivational imagery, fitness inspiration
CURRENT SOCIAL THEMES
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