NEA Audience research

 Audience research

Target demographic;

• According to the brief it needs to be "primarily a 16-25 year old middle and up market who like to be engaged"
• My main target audience will be females ages 16-25
• ABC1 demographic profile
• Students, sixth formers, uni students, early-career young adults
• Those interested in the reading of mental health, self-image, beauty standards and wellbeing
• Social-media active (instagram, TikTok, pinterest)
• Regular consumers of health and lifestyle magazine content
• Tech savvy 
• A lot of teenagers are often engaged in the spotlight of skincare shown by influencers - they often compare themselves to these people - a magazine to prevent negative self-image and promote body positivity - focusing on mental health

Audience needs;

 - My magazine should aim to reassure the audience about body image pressures 

 - Honest conversations about cosmetic enhancement - due to my demographics ages being so easily manipulated by social media about aesthetic surgeries

 - Representation of different life stages of womanhood - peoples experiences as they have grown up - peoples personal self-love - elder models talking about their past regrets and their beneficial actions in the past that affects them today - practical well-being advice alongside visual storytelling

What my demographic engages with in popular culture in;

SOCIAL MEDIA

• Instagram - body positivity influencers, wellness creators, expensive skin care routines
• TikTok - mental health awareness, 'real vs filtered' identity content, cosmetic transparency trends
• YouTube - fitness journeys, self-confidence advice, lifestyle vloggers
• Pinterest - self-care aesthetics, motivational imagery, fitness inspiration

CURRENT SOCIAL THEMES

• Feminism and female movement
• Identity and self-perception
• Ageing anxiety beginning earlier due to social media exposure
• Ethical debates around cosmetic surgery

ENTERTAINMENT PURPOSES

• Reality documentaries about transformation and well being
• Lifestyle podcasts about confidence and self-improvement
• Streaming content exploring identity and modern womanhood

How does this link to my health magazine ideas?

- Due to my target demographic engaging with the pop culture list above, they are more likely to respond to relatable real-life models rather than celebrities

- The empowering coverlids I will aim to use should also be engaging for the audience instead of pressure-based messages

- I will also focus on visually engaging content due to the age group being more interested with intriuging visual features rather than a lot of text to read. However, along with this visual engaging element, my content will be advice-led.