This article explores how the media has represented teenagers from the 1950s to he present and how tech has changed their relationship. It suggests that teens have often been shown negatively - linked with deviance and rebellion. However, modern platforms like YouTube and other social media have given young people more control over how they present themselves. The article also notices teens as a profitable audience, changing an advertising around them. It talks about how digital technologies threaten traditional media businesses because the teenage audiences relate and share their own content about it.
What I learnt: Teens have been represented through stereotypes, they can also now create their own identities online, youth audiences are always valuable to advertisers, representation continually evolves.
Relating to my studies:
Advertisers often rely on stereotypes about teens being rebellious, fashionable and tech-savvy. Links to brand identity and lifestyle advertising - how media companies see the youth as a profitable demographic, how technology influences consumer behaviour (teenagers are often more naive) and why people tailor campaigns to youth culture. Finally, how media media constructs identity especially within teens and how they present themselves online rather than relying solely on traditional media.
